In time of crisis.

There is no formula for entrepreneurship, but there is an excellent saying: "Opportunities are born from crises".

Latinos are a mass by nature fighter, since we have faced adversity in each of our countries, but tenacity has been the key to move forward. Venezuelans and Argentines are proof of this; And even when undertaking in complicated circumstances with negative economic scenarios seems a clumsiness, in the end it can mean the key to success, because always from the foundations flourish who first arrived.

There is no formula for entrepreneurship, but there is an excellent saying: "Opportunities are born from crises". The important thing is to know how to channel each of them, to have the intelligence to diversify before obstacles, and to look for solutions that are learned from mistakes at all times.

Although the advice can be many, there are some premises that the entrepreneurs should keep as basic rules:
A goal must be organized because it will have to endure: before starting any.

Tips for entrepreneurs in times of crisis
commercial enterprise, the plan must be well structured; it is - without doubt - the most difficult part, although many think that just because we like to do something is enough. That idea has to be perfected, starting with the conception of its name, its mission and the final goal. It is true that dreaming is a great step, but also the way of dream conjugated with reality is fundamental to not fail in the first attempt.

You have to list priorities after we have justified that the business idea can be accommodated in our own context: The good thing about the digital age is that the borders of any trade were closed independently from where we move. Of course, you should check the good internet connection.

After structuring the idea with tangible results in the initial aspects described, it is necessary to proceed to the execution stage, which does not mean that it can not be done without the necessary economic resources, or those that our mind we proposed. For example, if you want to set up an artisan ice cream shop, you can start by making ice cream tasting from home, promoting it with your neighbors, family and friends; also has social networks totally free for you. In this step, the most important thing is ingenuity and creativity, which are earned with the confidence that is impregnated in your endeavor.

Save to win: it is not possible to maintain an enterprise over time if we lose the small financial gains from the beginning. The first months are crucial, you have to adjust the belt, diversifying your local economy in order to have liquidity in the way of expanding the idea, which surely goes through a physical store or have a digital platform built by professionals to advertise what who sells or offers.

When your venture has that strength you so desired, then you must adapt to the rules of today. A venture in our days will have to try some tools that virtuality gives us:

Digital Marketing: there are very few business ideas in our days that do not do this. It is true that if you are not inside the network, we do not exist. By realizing your business legally, digital marketing will help your growth and positioning among your target clientele. Digital marketing is based on projecting your brand within all spaces: social networks, search engines and online advertising. Maybe at the beginning they will have to learn to do it alone to generate less costs, but over time the advice is to find a specialist in the field. Digital marketing encompasses what we know by "E-Commerce", which is nothing more than finding the formula for selling on the Internet through strategies such as the diffusion of tastes through social networks, for example, generating empathy in their main consumers, trying to capture more every day.

To start a business right now we just need enough time and the desire to work tirelessly to achieve the objectives, because the tools are at hand and large monetary capitals are not needed for that purpose; although if the brand is successful, at some point those partners will arrive that we could have wanted so much from the beginning. Successful businesses are not the ones that invested the most when they started, but those that always managed to fill a different space within such a global diversity.