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RE: Getting ATTENTION in the Attention Economy!
Social media is a tough place, people contribute but no one really cares. I think people stopped reading long ago and upvote, share, thumbs up at. al... a picture or meme. Reading or actual response barely exists anymore... alas!
I personally think the subtle shift happened mostly when MySpace came along... and we went from actually documenting our lives online in some form... actual dialogue... to a game of "How many friends can I collect?"
The content simply became a meaningless place holder for collecting upvotes...