Australia Smart TV Market Size, Share and Demand 2025-2033
Australia Smart TV Market Overview
Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033
Market Growth Rate: 1.60% (2025–2033)
The Australia smart TV market is expanding due to increasing consumer interest in streaming services, advanced features, and growing disposable incomes. The Australia smart TV market size was valued at USD 1.90 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.20 Billion by 2033, exhibiting a CAGR of 1.60% from 2025-2033.
Australia Smart TV Industry Trends and Drivers:
The Smart TV market in Australia is growing fast. This is due to new technology, strong consumer spending, and a growing interest in home entertainment. The market was valued at USD 1.5 billion in 2024 and is expected to grow at a 4.5% annual rate, reaching USD 1.95 billion by 2029. Many people choose 4K UHD TVs, which made up 60% of sales in 2024, because of their great picture quality and lower prices. Top brands like Samsung, LG, and Sony lead the market. Samsung stands out with its QLED screens and smart AI features. Streaming services like Netflix and Stan are used in 70% of homes, increasing the demand for TVs with built-in apps and voice control. Most buyers live in cities, which make up 90% of the population, and they prefer 55–65-inch TVs as they offer good value. Retailers like JB Hi-Fi and Harvey Norman account for 65% of TV sales, while online stores like Amazon are growing fast, now holding 25% of the market. But high taxes on electronics could raise prices and affect how affordable TVs are.
New features and customer needs are shaping the smart TV market in Australia. Buyers want more advanced and eco-friendly TVs. OLED and QLED models are popular with those who want high-end TVs. LG’s OLED TVs are known for deep blacks and bright images. Sony’s Bravia TVs use voice control and AI upscaling to improve viewing, which appeals to tech-savvy users. Energy use is also a key factor—80% of new TVs meet Australia’s energy-saving standards, helping households cut power use by 15%. It’s harder to sell TVs in rural areas, which only account for 10% of sales. To reach those buyers, companies now offer affordable 32–40-inch models. Price cuts during events like Black Friday also drive sales—30% of purchases happen in November. Partnerships with local content providers like Foxtel make smart TVs more attractive by offering special streaming bundles.
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Australia Smart TV Industry Segmentation:
The report has segmented the market into the following categories:
Analysis by Resolution Type:
- 4K UHD TV
- HD TV
- Full HD TV
- 8K TV
Analysis by Screen Size:
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 Inches
- 56 to 65 Inches
- Above 65 Inches
Analysis by Screen Type:
- Flat
- Curved
Analysis by Technology:
- Liquid Crystal Display (LCD)
- Light Emitting Diode (LED)
- Organic Light Emitting Diode (OLED)
- Quantum Dot Light Emitting Diode (QLED)
Platform Analysis:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
Competitive Landscape with Key Player:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019–2024)
- Market Outlook (2025–2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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