Best Black Friday marketing campaigns ever

As one of the biggest sales days of the year and the official signal of the holiday season, Black Friday is customers’ paradise. Find out how famous brands charmed their audiences and fire up your upcoming campaigns.

Black Friday campaign #1: Amazon – the king of Black Friday

Why we liked it:
Besides retail royalty, Amazon reigns over Black Friday every year. Proving its substantial influence worldwide, Amazon introduced Black Friday to the UK, integrating the holiday to the British retail scene. Amazing sales, deals that run for eight consecutive days, and impressive bundles are only a few of the reasons why this brand is undefeated.

Black Friday campaign #2: Apple’s cliffhanger campaign

Why we liked it:
Black Friday Email Marketing at its best. Securing the interest of their customers, Apple launched weeks earlier an entire email marketing campaign teasing them with anticipation. As Black Friday was coming up, they sent a second email announcing specifics on the deals a week in advance. A brilliant way that kept Apple’s customers at the edge of their seats until the big day.

Black Friday campaign #3: Cards Against Humanity’s Black Friday parody

Why we liked it:
First and foremost, humor sells, so let’s start with that. Secondly, Black Friday mockery has become something like a trademark for the brand. In 2018, they started an insane 99% off sale on a variety of items, including the sale of a freakin car for $97.50! Of course, the supplies were not endless, but the discounts were as real as it gets.

In 2013, they increased (!) their products’ prices by $5, and as controversial as it seems, this absurd idea actually increased their sales compared to the previous year. Their greatest hit was probably the time when they sold absolutely nothing for $5, somehow earning a profit of $71,145, which was split later amongst the staff.

Check out more Black Friday marketing campaigns here.