I don't think it anymore complicated than that, in all honesty.

(making things too complicated is the problem here)

Always be honest when you sell if you want good quality sales.
...which means telling the truth about steemit in respect of what they (the customer) wants from it.

Potential freedom from the rat race is a bad sell for many people.

They don't want the transition, they want o be part of the herd.
Its not ideological, it's reality.

if the masses are happy in the system they want, then trying to sell them a new alternative is not a way to convert to sales.
Offering what they want from new social media experience is..

Once they are here, it's upto them (and this is why converting quality sales matters - you don't get paid if they bugger off)

ditch the brave new world paradigm for sales...recruit sheep to bring numbers..