Sneaky tricks are often used in business
If you buy your favorite snack but it's just empty promises and empty promises, don't be surprised. It's not a failed product. It's part of a business strategy. And if you feel cheated... I congratulate you! Because you've just realized you live in a very polite, but cruel, economic system.
Have you ever encountered things like this?
or like this:
or this?
It's a business strategy. It's called Shrinkflation.
Why are the snacks getting smaller even though the price is the same?
Here's the logic...
Manufacturers are smart. They understand one important thing:
Consumers would rather not see prices rise
than see sizes slowly shrink.
For example, if the price increases from Rp 2,000 to Rp 2,500? You protest.
But if it drops from 80 grams to 65 grams—without you even saying anything?
You might notice, but keep quiet. You
'll probably grumble a little in your head, and buy more next week, hehe.
And the packaging sometimes remains the same size.
To make it look like it's "still the same as before."
How can that be?
The answer: inflation.
Raw material prices have risen, production costs have risen, and shipping costs have risen. But manufacturers are reluctant to raise their selling prices for fear of losing customers.
So how can producers maintain profits without raising prices? By discreetly reducing the amount of content.
And this isn't just in Indonesia, but also in Japan, Europe, and America. Shrinkflation is global. The only difference is the style of protest.
If they create a thread there, here? Post a status while snacking on the product, hehe.
In a modern economy, gradually reducing prices is more effective than sharply raising prices because it feels safer. It's a kind of peaceful tactic with consumers, without demonstrations or protests.