"Business in any scenario" the story of Uberman (Uberpreur)

A new heading from me. "Business in any situation"

Where success stories will be presented, under different situations.

Greetings, my readers. I will share the inspiring story of another enterprising businessman.

History of the "Uberman" entrepreneur from the Philippines

The driver Uber earned $ 252 thousand for the year,

Refitting your car in a jewelry store. In the magazine, Forbes published the story of filipino Gavin Escolar.

It all started when he moved to San Francisco and got a job as a Uber driver. He began using his car as an exhibition hall, earning $ 252,000 a year on the sale of jewelry.

Forbes editor John Yushai describes Escolar's car as a "mobile showroom" - an emerald bracelet on the driver's arm, diamond earrings on the instrument panel, and catalogs with the inscription "Gavin Escolar's 2014 Collection" on the seats.

The editor uses the term Uberpreneur in relation to the hero of the material - a mixture of words Uber and entrepreneur (entrepreneur), because through the application he "charges" and finds new clients for his business.

Escolar in his interview for the magazine told that after the emigration he made attempts to support and develop his jewelry.

So there were difficulties in business, so as not to make ends meet he got a job as a driver. During the trips, passengers often tied a conversation with him about ornaments, and Escolar managed to leave his business card with them. So he had an idea and a vision of greater opportunities for implementation in his business. At one point, he thought about how,

That you should not confine yourself to business cards.

The enterprising Filipino began carrying with him samples of jewelry and catalogs. He explains that he does not begin to persuade passengers to buy earrings and rings as soon as they get into the car - he imperceptibly pushes them to talk about decorations

- "if they do not notice my hints, then,

It's not my clients anyway. "

This is the dream of any seller. I have a full 10 minutes to impress.

• Would I have such an opportunity if I just walked door to door?

• Or if I bought these tiny ads on the Internet?

"Thus, I have quality time with quality customers.What's cooler, I at this time pays Uber"

Attention readers, he went into a surplus, creating two sources of income.

Escolar claims that both passengers and Uber himself tolerate such an approach. This confirms his rating inside the application: 4.87 for UberX, 4.85 for Uber Black and 4.95 for Lyft, which he also uses.

For 18 months, the businessman brought in 3829 passengers. Among them were

"Top managers, for a meeting with which people pay thousands of dollars - to get to joint events."

Yushai describes how he spent the whole day driving around with Escolar (through the Sidecar application, which, unlike Uber, does not forbid you to go on a flight with a partner).

The journalist noted that the driver respects the personal space of passengers without distracting them with conversations, if they do not want to, but very delicately picks up the conversation at the right time, focusing on the needs of the client. And this is bearing fruit - in 2014, Eskolar earned on jewelry about $ 18,000 per month.

If you add to this the monthly $ 3 thousand earned in the trips themselves, you will get $ 252 thousand per year.

The entrepreneur spends his income on business development - he bought three more cars and hired six new drivers. He recalls the saying that

"The best general is always with his soldiers"

And he spends his time driving, driving passengers,

Not less than 8 hours per week. Thus, he is always up to date and can prompt his employees at what hours and where it is better to select potential customers. He puts the best of his drivers on Uber Black cars, which are used by better-off people.

Once Escolar dreams of acquiring Tesla - "to match the brand."

According to Yushai, Escolar demonstrates that Uber can be not only a breakthrough transport service but also an innovative platform for small businesses. The journalist did a little research and found out that almost none of the drivers did continue the Filipino venture - 28 out of 89 respondents have their own business,

But only two use the car as a means of distributing promotional materials (one carries a brochure of his hairdresser with him, and the second wears a T-shirt with a logo of his start-up).

Links to the source: https://www.forbes.com/#536ec1e02254

Conclusion: Do you need a business !? Create it!

Business thinking is manifested in those who aspire.

A new heading from me. "Business in any situation"

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Your business consultant @dizhmurbiz