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RE: "Getting in on the Ground Floor!" Is it REALLY a "Thing?"
There are a couple of stages that come even before the ground floor:
- the blueprint stage
- the foundation stage
If I enter a project at the "ground floor" stage, I am already late to the game. It is best if I am a construction worker myself and roll up my sleeves to help with putting up the rest of the structure. If all I am doing is marketing the ground floor to others, it is probably a "greater fool" scenario.
The other alternative is to purchase the blueprints for pennies on the dollar from the entrepreneurs who devised it but laid a lousy foundation because they ran out of money (a very common experience among entrepreneurs).