That's all part of the war on information. Flood the narrative with as many bogus conspiracies as you can so all of them get undermined.

It's a lot easier to drown out a conspiracy with 1000 other conspiracies than to try to bury the information. Flood the world with a million different viewpoints and most won't be able to sort out what is true and what isn't. Covering something up has proven to be much more difficult.