To be fair, you've actually completely nailed my point, and well done you, because you raise some other great ones!

When I suggested "Steem is a turnkey blockchain, made for sharing," it was only a jumping off point — however you use Steem, it's ready for you, and it will let you share... almost anything, as any type of user! In the video, I did suggest taking that idea and refining it to apply to the apps, dapps, and projects that you love. Make something fun or informative about them! You already know what you like, so spot on:

Play @steemmonsters which is exciting, fun and addictive.
Use @partiko which is sleek, responsive and informative.
Use @actifit to motivate, track and energize.

...each of these are powered by Steem, and each of them has their own brand that the creators are building that inherently strengthens the brand story of Steem itself. Users of dapps and projects sharing their interests, talking about the stuff they love, or making a little something something are all doing a small but important part to change the public perception. Each awesome new app built on Steem starts telling its own story, each member of the community tells the one that matters most to them, we start talking about Steem far and away from Steemit Inc, and it all comes back to underlining that the Steem blockchain is the common denominator helping share great things.

We have a group of people driven to improve the system and make everything run smoother and more efficiently. People developing and creating. This is the tar that holds the roads together but ultimately most people in the future will never see it. They will just be looking at the destination and not how the roads were build. The materials, work, sweat and hardship that will go into laying each and every inch of those roads. They will just hop into there vehicle of choice and head straight to their destination.

^ This is truly the "automagic" dream. Nailed it!