By reading the analysis is clear that you haven't researched the project.

Each user joins an event paying a fee in Snapcoin and places his bid between 10 to 20% of the retail price of the product.

The number of participants will generally not surpass 300 people.

The product gets purchased directly from the retailers at its full market price, with the corresponding amount in FIAT Currency of the sum of the Snapcoins payed by the users, and gets drop-shipped from the retailer directly to the Assignee of the Event, that pays the amount of money he said was willing to spend.

The assignation process is based on Meritocracy.

The more you are an active user on the platform, and the closer to 20% of the retail price of the product you are willing to pay, the higher your chances are to be the assignee for that Snap.

Please before undermining the reputation of a company,
make sure that what you are saying is correct, and also do your research,
because we have thoroughly spoke about all the issues you were concerned about on our youtube channel, and bitcointalk announcement thread

YOUTUBE: https://www.youtube.com/channel/UCftxx2X6RcyXshjivYsMOaQ
Bitcointalk: https://bitcointalk.org/index.php?topic=2047956
WHITEPAPER: https://ico.snapup.biz/snapup-wp.pdf