20 Customer Engagement Strategies for the Tourism Ιndustry
Customer engagement strategies for tourism: Hotels
As always, besides content marketing, omnichannel visitor engagement must be the core of your strategy. Implement a holistic marketing plan and make sure you use the correct channels for the correct audiences.
Strategy #1: Setup segmented automations
Why it works:
Customers love personalization, and generic promotions no longer provide credible results. Segmenting your audience with advanced attributes and behavioral activities is the first strategy to implement. Create target groups based on both superficial parameters, like gender and location, and proceed with more advanced criteria. Start by either dividing your audience into business or leisure, VIP, new or returning customers and communicate with differentiated messages based on your segments’ interests. Addressing your customers’ pain points separately is what will make your brand stand out and get a competitive advantage.
Strategy #2: Control your orders more efficiently
Why it works:
Partnering up with a powerful omnichannel customer engagement solution will give you the flexibility you need to control your orders and your clients more efficiently. All your transactional emails will be automatically set up and will allow you to focus on your marketing strategy uninterrupted. One of the most important customer engagement strategies for tourism is to boost your online presence with an easy-to-use software and solidify your marketing plans.
Strategy #3: Send post-check-out thank-you emails and reviews
Why it works:
Being proactive is better than being reactive. Also, it is always preferable to ask for customer reviews before your guests have a chance to submit negative feedback on your social accounts. Keep in mind, that for every negative review, you need five positive ones to maintain the balance of your overall ratings. To do damage control, you can design well-drafted, appreciative emails, thanking your visitors for choosing your brand and providing you with their feedback.
Directly address their concerns or, if necessary, compensate them for their bad experience with a future discount. In the end, you will be able to alter their impression of your brand, before their reviews reach online platforms that will prevent future customers from visiting you.
Read all the Customer Engagement Strategies for the tourism industry here.