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RE: It is just a bloggin' system, for goodness sakes!
That is the a big difference I think. Advertising yourself is very different from being forced into pop-ups.
Here I can chose to have a look at your SteemIt spot. Not now though, because I'm going to sleep. :-)
Here it's more like handing out flyers on the street to anyone who makes eye contact and reaches rather than just walking over to the parking lot and putting a flyer on every windshield.
People like choice.
That describes it perfectly I think.