Oh, I can totally relate! A few months back, I started sharing my mom’s recipes on Insta just for fun. One day I changed the captions and timing slightly, and suddenly views and comments shot up — it felt like magic . That’s when I realized there’s so much strategy behind it. If you want something beginner-friendly but hands-on in Calicut, a friend of mine took a course at Digital Marketing Course in Calicut and loved how practical it was. She even got help connecting with local cafés!