I completely agree, and I would add that if you're going to make up a company name you should be checking for the exact match in a .com before you settle on a name.

I don't like the intentionally misspelled names either. When I see a domain like that, the first thing I think is that they couldn't get the proper spelling of their name, they didn't want to pay for it, or they're not the only player in town with that name. So, then I wonder who's got the correct spelling? Are they better or more qualified? Perception is huge for a brand.

This is why good domains are powerful and often expensive!