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I have used in with great success to promote travel to Thailand using photos from my time in the country. The nice thing is you can target people who are interested in that particular country or someone connected to them. Things really started to get easy once the page had over 50,000 fans. I have also used it for independent film makers with a decent amount of success.

Interesting, what is the name of that page?

You can check it out here, I do not do much with it anymore since moving to other projects. It still has 95,000+ followers and was a fun project for many years https://www.facebook.com/Thailandadventure/

Here is one of the film pages I worked on to help promote the film
https://www.facebook.com/Southmost-USA-472977662774566/