Yeah the crossover is great! I bet a lot of people will get the egg but maybe not cheese and vegan sausage. But I heard that they're also adding "just egg" vegan egg too. When you can keep the same amount of protein as meat for the same taste but lower cholesterol and add fibre, it seems like an undeniably smart breakfast choice to swap at least some of the animal products...it sure beats adding a piece of lettuce and tomato most people will pick out anyway, haha!