I like this contest and what's being promoting. I've noticed quite an influx of spammy comments on most posts. In most cases it's clear they did not ready or comprehend the post.

For me, writing doesn't come easily so when I post I put a lot of time and effort into it. I love reading comments that ask questions and expand on the subject. This to me makes Steemit is so meaningful. Exchanging ideas and thoughts. When someone takes the time to engage on a post I always reward them with an upvote.

By doing this I think it will help reduce the spam comments. Cheers!