I think the 'personal' nature of the information on the site sets it apart from the more normal tourism / TripAdvisor type content.

I agree. Whilst I was commenting, I was trying to think "What would appeal to the people I know". My thoughts went to TripAdvisor but would Steem Atlas benefit from lots of short-form reviews? In my opinion, no.

That's when I thought about what would appeal to some of my more "traveller" friends that I've got and the "pins in maps" feels like the perfect fit. And it sound like the feature that you're currently testing aligns with this nicely.

For the existing content creators on Steem, Steem Atlas presents an ideal opportunity to create 'content with purpose' - something lacking for much of the platform's output.

Well.. the current purpose of most activity is sadly all too obvious. It just doesn't align with what we'd like Steemit to be!

That's a good idea with my Away Days posts. I'll update a few now and see if I'm successful.