What is the most important thing when you create your nft project?
- Define holder value (the “why hold?” test)
Who is this for? (one sentence)
What do they get immediately? (access, utility, status, IP rights, in-game use, events)
What gets better over time without new mints or speculation?
Litmus line: “A holder benefits even if the floor price never goes up.”
- Design for zero-royalty survival
Royalties are not guaranteed on many marketplaces. Build revenue that works without them: memberships, events, digital/physical drops, software/tools, education, licensing, games—whatever fits your audience.
- Token + supply mechanics (keep it simple)
Supply: match size to true demand (start smaller than you think).
Mint price: tie to clear utility delivery costs; avoid “because others did.”
Metadata: IPFS/Arweave (pinned) + provenance hash; avoid centralised rug risks.
Allowlist: reward real engagement, not bot forms.
- Brand, story, and IP rights
Decide rights: CC0, personal use, or commercial use up to $X revenue.
Keep a one-paragraph lore/mission anyone can repeat. Consistency > complexity.
- Community-market fit (before product-market fit)
Aim for 100 true fans first.
Ship value weekly pre-mint: AMAs, prototypes, sneak peeks, playable demos, tool betas, sample lessons—whatever proves usefulness now.
- Legal & compliance (protect the project)
No earnings promises.
Clear Terms, IP license, brand guidelines, refund policy, and privacy.
If doing raffles/airdrops/allowlist perks, check local rules.
- Technical hygiene
Use a battle-tested contract (ERC-721A/Creator/Similar), remove unused features.
Audit/review at least informally; simulate edge cases.
Set up multisig for treasury; document signers and policies.
Anti-bot measures at mint: rate limit and wallet checks.
- Shipping roadmap you can actually deliver
3–5 concrete milestones with dates and owners (not a laundry list).
Public changelog; weekly progress posts; transparent blockers.
- Distribution plan
Channels: Twitter/Discord/Newsletter/Partner collabs.
Lead magnet: free allowlist quiz, mini-tool, or content pack.
Media kit for partners: 1-pager, visuals, talking points, key links.
- Post-mint operating system
Treasury policy: runway, spending caps, decision rules.
KPIs: retention, event participation, product usage—not just floor price.
Cadence: weekly updates, monthly town hall, quarterly roadmap review.
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Original post by @dobartim
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