We never know what one who writes expects for an answer. You read the part you cited but how about the rest he wrote. It's not the cited part only that makes a text you should see it as a whole. I don't see any reason why he should be shocked and shout for help.
Imagine he goes out on the streets shouting for help. You see him and have no clue why he runs around shouting like a maniac. Would you help him even though his face is perfect and doesn't look like a monkey?
It sounds to me he's just using an expression/idiom to describe his thoughts which I find very creative.

If you have no idea how to respond you can also say: sorry, but I have no clue what you are talking about can you explain what this is about because I am baffled or... you click on the original text and see what it is he commented at.
Answers are usually just one click away.

A great day and it's good to read you can comment.