Yes, sort of like that. But with the added utility of a kind of syndication of NTFs or collections. Not sure if syndication is the right idea, but something about distribution and utility, not just access to and fostering interactions around collections themselves.

Also, the following isn't exactly the framework I had in mind, but this popped into my Google news feed today (just after I wrote my previous comment in Chrome of course ::shudder::)...
https://cointelegraph.com/news/nifty-s-inc-launches-social-nft-platform-with-warner-bros-partnership

Both of those center the NFTs (with whatever extra benefit comes with it on that particular platform—i.e. engaging with celebs). I'm thinking more about USING NFTs to express something rather than engage with others ABOUT NFTs.