Greetings @alaiza this phrase is fundamental "customers can use their position and influence to exert pressure on the company, thus achieving better prices for them to the detriment of the company".

Undoubtedly we are the customers who somehow establish the system of success of a company as long as there is competition of course these, pus we take into account the good service, prices and product diversification and the more familiar we feel more will be our relationship with the company. Thank you for your contribution