Hotel mercure
Mercure is a well‑established midscale hotel brand within the Accor group, founded in 1973 in Saint‑Witz, France. It was acquired by Accor in 1975 and has grown into a global chain of over 1,000 hotels in 65+ countries, offering around 138,000 rooms as of late 2024 . The brand also celebrated its 50th anniversary in 2023 .
🌍 Brand Philosophy: “Feel Local Everywhere”
Mercure prides itself on being “locally inspired”:
Emphasizes local design in décor, artwork, and architecture
Promotes regional food & beverage experiences through its Discover Local program
Staff (“Heartists®”) act as local ambassadors, offering insider tips and recommendations
📈 Growth & Expansion
Mercury passed the 1,000‑hotel milestone in 2024, supported by openings in diverse markets like Dubai, London, Bangkok, Japan, and Albania .
A strong development pipeline: over 200 hotels planned to open by 2028 .
The brand’s footprint is especially expanding in Greater China (30+ new hotels) and Japan (11 new openings in 2024) .
🏨 Signature Features
Midscale (3–4★) comfort with a local twist
Social hubs for working, socializing, and dining throughout the day
Thoughtfully designed rooms with local artworks, regional flavors, and sustainable approaches
✅ Sustainability & Community Focus
Promotes local sourcing of food and beverages
Many properties hold eco-certifications and support community engagement initiatives
📍 Local Example: Mercure Kathmandu Sukedhara Heights
First Mercure in Nepal, opened January 2025
Features ~104 thoughtfully-designed rooms with Himalayan views, three F&B outlets (all-day, Italian, Indian), rooftop infinity pool, spa/sauna, fitness, and event venues
Highlights brand’s core mission to combine modern hospitality with local cultural immersion
🧳 Typical Guest Experience
Mercure caters to travelers seeking an elevated midscale stay enriched by local context. Whether in city centers, beach destinations, or cultural hubs, guests can expect:
Comfortable rooms with local artistic flair
Curated food & drink reflecting local tastes
Friendly, knowledgeable staff providing genuine local insights
In Summary
Mercure stands out as a global midscale brand that seamlessly combines quality comfort with local character. With over 1,000 properties spanning around the globe and dozens more in development, the chain offers a consistently authentic travel experience, meeting modern comfort standards while deeply celebrating local culture and flavor.