MARTINI - Decentralized Fashion Ecosystem

brainerdpaul (-2)(1)in #ico • 7 years ago

INTRODUCTION

In our world today there as been a buzz in the fashion industry, and the industry has been an engine for global development. Being one of the world?s largest consumer industries, the global apparel market is valued at 3 trillion dollars and accounts for 2 percent of the world's Gross Domestic Product (GDP). Imagine!. So, I'd be introducing you to the MARTINI project a platform that is set to provide emerging and talented fashion designers with a transparent platform to efficiently monetize their clothing lines, also to give individual investors access to invest in early-stage designer brands. The platform will also offer a marketplace for trading valuables, including clothing and fashion-related expertise.

MARTINI PLATFORM

Martini is a decentralized global fashion ecosystem set to provide emerging and talented fashion designers with a transparent platform to efficiently monetize their clothing lines, also to give individual investors access to invest in early-stage designer brands. Martini offers a marketplace for trading valuables, including clothing and fashion-related expertise between fashion designers, fashion consumers and professionals such as models and photographers.

In Martini it is believed that the future world should be decentralized and equal - for fashion as well. Fashion will not be defined by a handful of prestigious brands. Fashion designers will have the chance to showcase their talents to a global audience and individuals will have the choice and the means to support his/her favorite brands, however niche it would be.

THE MARTINI ECOSYSTEM WHERE EVERY ONE BENEFITS

FOE EMERGING DESIGNERS

There are three ways an emerging designer can benefit from this platform;

• Crowdfunding: Martini provides the best and most efficient way to raise fund for emerging designers' clothing lines. Designers will conveniently achieve this by giving part of the revenue to investors. Niche brands that cater to under-served market will find this decentralized platform especially useful

• Real Market Insight: A large community of fashion lovers will provide designers with the opportunity to do agile testings and fast iterations to gain valuable feedback from a real and responding market.

• Community: Here it is extremy easy for talented designers to attract loyal followers that will protect the designers success.

FOR INDIVIDUAL INVESTORS

Here investors enjoy the opportunity to invest in one of the most lucrative businesses on the planet. In addition to this, there is also industry exposure. A handful of brands will no longer be able to decide the fate of the industry,

FOR FASHION CONSUMERS

Fashion consumers on Martini get to enjoy exclusivity. What does this mean, you ask? Designers who are funded on the platform have to sell their latest, unique design on the platform’s marketplace. That’s right, you’ll be getting a front role seat.

Furthermore, the fact that designers and consumers can communicate on this platform makes it possible for consumers to have access to customized items.

For Professionals
For professionals, Martini is all about monetization. It is the most dedicated platform where fashion related professionals, models and photographer will be able to make some money off their skill and work for brands they believe in.

THE MARTINI TOKEN

The Martini Token, with a ticker name of MTN, will be an ERC20 compatible utility token which is expected to fuel the Martini Ecosystem. The fact that it uses smart contract means it will also be integrated with the utility function of a decentralized autonomous organization.

That means, DAO will function as the Martini Ecosystem consensus platform, which handles voting processes.
Any transaction within the Marketplace will be done using MTN Token. In rare cases, other payment vehicle such as ETH, can be used. However, it depends on the popular demand and technical limitations within the marketplace.

Token Sale
The ERC20 compliant MTN token is suppose to have a total token supply of 1,000,000,000 MTN and is expected to cost 0.000025 ETH per MTN. The hard cap for the project is $7.5 Million, while the soft cap is $0.5 Million. Please note that, only individuals with over 20 ETH contributions will be eligible to apply to be a member of the executive board.
The Token sale is divided into the pre-sale and the ICO sale. Furthermore, there are bonuses associated with purchasing the token at each of these stages. Check out the website to get the details on how the bonus works.

Token Allocation
As said earlier, a total of 1,000,000,000 MTN tokens were created and here is how the token will be allocated. According to the Martini website, the largest percentage of the token supply will be used fro the token sale.
Although the exact percentage wasn’t specified, the founding team and company reserve are expected to receive an equal amount of percentage. Finally, the smallest percentage is supposed to be used for bounty service.

Fund Distribution
According to the website, 40 percent of the fund will be used for research and development and another 40 percent will be used for marketing. 15 percent of the fund goes to operations, while the final 5 percent will be used for overheads.

TEAM BEHIND THE MARTIJI PROJECT