7 Ways to Increase Instagram Engagement with Videos
Social media has become a critical component of a successful marketing plan in the digital age. Brands have a number of possibilities to showcase their products on social media sites like Facebook, Instagram, and Twitter. These sites are free to use, and you can interact with a huge group of people at the same time. You don't have to spend a lot of money to develop a social media video marketing plan. It's time to take social media marketing seriously, whether your company is tiny or huge.
According to Lyfe marketing, mobile phones are used to access 93 percent of videos on Twitter. In the last three years, the number of people watching branded video content on YouTube has doubled. Furthermore, Facebook live videos generate ten times the number of comments as regular videos. All of these figures indicate that video material is in high demand on social networking sites. This is due to the fact that millennials are more likely to engage with videos on social media. According to the Web Marketing Video Council, more than 60% of firms actively use social media videos for promotion. As a result, it's very probable that your competitors are also using social media video to grow their consumer base.
Instagram is a powerful social networking tool that allows you to share photos and videos with your friends and family. Since its inception, Techcrunch has been tracking Instagram trends. According to their research, Instagram surpassed 1 billion monthly active users in 2018. Furthermore, Instagram is growing at the fastest rate among social media sites, at 5% every quarter. As a result, when it comes to presenting your brand's products and services, Instagram should be your first pick. We'll go over various strategies to use Instagram videos to engage a larger audience in this article.
Commercials that aren't long
Make short, informative videos that advertise your company. These videos allow you to present your product in an artistic manner. The commercial might be motivational, humorous, or emotional in nature. You can currently share a 60-second video on Instagram's timeline. It is simple to capture the attention of the target audience with such brief movies. Short movies are also the ideal way to convey concise information about your products. The commercial can be shared via Instagram stories, IGTV, or the Instagram timeline.
Information on the product
To demonstrate your product's capability, show off its specifications or a video of it in action. To keep viewers interested, focus only on the most important features. Make the film more educational rather than descriptive. The secret to making a great and attractive video is to pay attention to the details. You can embed the product video in the timeline of your brand's Instagram page so that your followers can see it at any time. Creating such unscripted videos garners a lot of attention.
Videos to help you do it yourself
Creating instructional material with Instagram videos is a good way to go. 'Do it yourself' or 'how to' films demonstrate how to use your products. This makes it easier for users to comprehend how to use the product. You can also make troubleshooting films for any issues your consumer may have. The target audience like to-the-point videos because they acquire useful information in a short amount of time. You can create a relationship with your existing clients by sharing such films from time to time.
Behind-the-scenes video
Customers have gotten more discerning when it comes to selecting a product, so it's critical to create a relationship with them. You can make behind-the-scenes movies in which you walk them through knowledge about your product. You can even hold small training courses on how to use your product more effectively. Sheryl Cole's fast forward film about her work will give you an idea. You simply need to be inventive and strategic when it comes to capturing the appropriate moments for your Instagram video.
Video on Instagram Stories
In August 2016, Instagram launched Insta stories. You can post photographs or videos with your followers for a 24-hour period using stories. This short time frame provides a sense of urgency, and individuals are more likely to look at the stories if they see one that is currently live. The following are some examples of how you can utilize stories to advertise your business:
Sharing limited-time offers is a great approach to get people interested in your products and services. You can limit the offer to just being redeemable during the story's duration. People will come back for more once they learn about such bargains.
Allow an influencer to take over your Instagram account and post a sneak preview of the products as well as exclusive discounts. A well-known face will undoubtedly draw in a larger audience.
Live on instagram
Instagram's best feature is the ability to stream live video. When you go live on Instagram, you immediately appear at the top of your followers' feeds. As a result, there's a good possibility that your followers will watch your live broadcast. Even if they aren't physically present, they can watch your stream. Product announcements, product previews, and product releases.You can engage with your online audience through Q&A sessions, educational streaming, and other methods. You can market your event via emails and other social media platforms if it is prepared ahead of time.
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Bring the creators in.
Introduce your personnel who built your products and services to add a personal touch to your narrative. You might be able to persuade team members to share their product development experiences. You can also delegate control of your brand's Instagram account to your staff for a day. They can then talk about their day-to-day jobs and the effort that goes into creating the product. Employees can even hold a Q&A session with the audience in order to educate them about the product. These kind of video sessions foster an emotional connection with your target audience and increase the number of views on your Instagram account.
Conclusion
If you're not using Instagram as part of your digital marketing strategy, you're missing out on a huge opportunity. If effectively utilized, Instagram's potential can propel your products to new heights. Although there is no one-size-fits-all approach to using Instagram video, the approaches outlined above will assist you in getting started. You may also hire social media management companies to assist you in promoting your items through the creation of compelling video content.
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