G.O.A.T Brand Labs raises $50 million led by Winter Capital and others

G.O.A.T is modelled around US-based Thrasio which acquires online sellers from Flipkart and Amazon who have shown early traction and helps them use G.O.A.T’s brand, technology and operational expertise.

Roll-up e-commerce startup G.O.A.T Brand Labs has raised $50 million in its Series A1 funding round led by Winter Capital, 9Unicorns, Venture Catalysts, Vivriti Capital and Oxyzo and participation from most of its existing investors, said the company on June 16.
The Tiger Global-backed company had last raised $36 million in July of 2021.

The house of brands has so far acquired 15 direct-to-consumer (D2C) brands including The Label Life - A Celebrity-Styled Lifestyle Brand, Voylla (Fashion Jewelry), trueBrowns & Abhishti (Indian Wear), Frangipani (Children Wear), Neemli and Nutriglow (Beauty & Skin Care) and Pets brand Doggie Dabbas, Pepe Inner fashion.

Additionally, the company also said that it is in talks with 12 more brands.
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