DeBeers has done a pretty effective job in this last hundred years of convincing us that diamonds are worth much more.
Prior to DeBeers’s effective propaganda, emeralds were the high-end jewel.
DeBeers has done a pretty effective job in this last hundred years of convincing us that diamonds are worth much more.
Prior to DeBeers’s effective propaganda, emeralds were the high-end jewel.
It makes me wonder who monopolized the emerald business prior to diamonds stealing their thunder? I can almost bet someone did.