Why Is This New Stablecoin Backed by the Trump Family Gaining So Much Attention?

It’s not every day a stablecoin quickly climbs into the top five by market cap. USD1, launched by World Liberty Financial, a venture co-founded by the Trump family and Zach Witkoff has done just that within months. Pegged 1:1 to the U.S. dollar and backed by short term Treasuries and cash equivalents, USD1 aims to provide a transparent and reliable fiat backed alternative in the stablecoin space, with reserves audited regularly and held by a trusted custodian.

USD1 recent listing on Bitget, an exchange noted for its swift support of politically connected tokens like $TRUMP, signals early exchange level interest. Meanwhile, the stablecoin is gaining ground on the BNB Chain, where it is being adopted as a base trading pair by tokens such as $B and $E, hinting at growing ecosystem activity.

This development highlights how new stablecoins, especially those with unique backing or affiliations, can carve out a space in an increasingly competitive market. USD1’s progress reflects broader trends in DeFi and crypto where transparency, liquidity, and trust remain key factors shaping adoption.