How to Track Checkout Behavior in Magento 2 Using GTM

Tracking customer behavior during checkout is very important for any online store. It helps you understand where users leave the process.

By finding these points, you can improve conversion rates and make shopping easier.

Using Magento 2 GTM, store owners can collect accurate data and make informed decisions to optimise the checkout process.

In this blog, we’ll explain how to track checkout behaviour in Magento 2 using GTM and extensions that make it easy.

Why Checkout Tracking Matters

Checkout is the most important part of the buying process. Many users leave their carts because the steps are long or confusing. Tracking checkout helps you find problems.

You can then improve forms, guide users better, and reduce cart abandonment. Magento 2 GTM makes this easier. It lets you track actions without touching the code.

How Magento 2 Works With Google Tag Manager

Magento 2 GTM integration tracks every step in the checkout process. You can see page views, button clicks, and form submissions.

You can even track specific actions like starting checkout, selecting a payment method, or completing an order.

Using a Magento 2 Google Tag Manager Extension makes this easier. These extensions automatically send data to GTM. This saves time and avoids mistakes compared to manual coding.

Steps to Track Checkout With a Magento 2 GTM Extension

1. Install the Extension: Choose a Magento 2 Google Tag Manager Extension. Webkul offers a reliable option.
2. Add GTM ID: Enter your GTM container ID in the extension. This connects your store to Google Tag Manager.
3. Enable Events: Turn on data layer events for actions like adding items to the cart, starting checkout, selecting shipping, and completing orders.
4. Test Tracking: Use GTM’s preview mode to check if events work correctly.
5. Publish Tags: Once verified, publish your tags. Now, checkout behaviour data will appear in Google Analytics or other tracking tools.

Benefits of Using Magento 2 Google Tag Manager

Integrating Magento 2 with GTM has many benefits:

• No Coding Needed: Manage all tracking scripts in GTM without changing Magento templates.
• Detailed Insights: Track micro-actions like coupon use, form errors, and clicks.
• Quick Decisions: Spot drop-off points fast and improve checkout.
• Easy Updates: Add new tracking events without extra development.

Conclusion:

Tracking checkout behaviour helps Magento 2 stores improve conversions and customer experience. Using a Magento 2 GTM Extension makes setup simple.

Webkul’s Magento 2 Google Tag Manager Extension is a strong choice. It sends accurate checkout data to GTM and works seamlessly.

With GTM, you can monitor every checkout step, find issues, and increase sales. Simple tracking leads to smarter decisions and better revenue.