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RE: Today’s Marketing Lesson: Peter Drucker

in #marketing8 years ago

good relations are always more cost effective in the long run

Yes! In the business world, it's known that keeping a good customer is more cost effective than finding new ones. Being authentic at the start is the best policy. There's no way to "fake it" in the beginning and expect a quality following later. Nice post, @theblindsquirl

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Thanks @jannell

You hit on a point that a surprising number of people don't get. Customer acquisition is one of the highest costs a business incurs. You're highest profit margins come from repeat "sales" or, in terms of personal relationships, exchanges of your time & energy (capital).