You are definitely on point with this. We all market ourselves every day in one form or another. When my husband and I had a deli, our casual customers soon became regulars, and many of them became friends. Why? Because we knew we had good products. It was a matter of selling ourselves. Be pleasant. Keep the place clean. Get their orders right and do it quick. Some would travel a half hour from a job site to get our food because they knew what they were getting every day. Our business grew exponentially. The real power behind marketing is making that personal connection. The money will follow.