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RE: The Biggest Winners at Trade Shows are the Organisers!
Regarding the giveaways, you have to calculate what kind of feedback you require to cover the raffle prize and what your main objective is, i.e conversions, branding, presence etc. I am also going to post an article on Logos that I did. Logos don't create business success, the business creates the Logo's success.
In my experience all you get from a raffle is the mention of your name. "Thank you Steemit for providing this iPad" and so forth. Whether the impact on those listening is worth it -- aka if subliminally learning the company name is worth it -- I don't know. Trade shows without a hot sales girl and a ready-buy-product are not in my opinion, and as you said. So I'm now thinking, based on your insight, that the only engagement that's actually worth the ROI is attending conferences where a full meeting schedule can be booked.
Sorry Saiku, I missed the reply you sent. I think it is straight forward. If you are paying money to go to an event, you should be able to quantify the value of the investment. Even if it is name recognition you should be able to quantify how many people now know you, otherwise it is just money thrown away.