The entire company apologized on TV by raising the price by just 9 cents! 🤯 An incredible incident from Japan.

The entire company apologized on TV by raising the price by just 9 cents! 🤯 An incredible incident from Japan.

A Japanese ice cream company decided to raise the price of their popular 'Garigoriku' popsicle for the first time in 25 years. But the way they announced the price increase is, in a word, unbelievable!

They aired an advertisement on national television, where the company's president, chairman and all the employees bowed their heads and apologized to the customers! 🙇‍♂️🙇‍♀️ The advertisement had a sad melody on the screen with the words: "We tried for 25 years, but... 60 → 70"

The price increase was only 10 yen (about 7-8 taka in Bangladeshi taka). The reason for this was the increase in production costs. Nevertheless, the company did not show pride in raising the price, but humbly apologized to the customers.

This advertisement received millions of views on YouTube. Such an expression of respect, responsibility and humility towards the customers is possible only in Japanese culture. It wasn't just a price increase, it was a cultural statement and probably a great marketing strategy too! ✨