Culture and the wealth of nations 1

I was opportune to listen to one of my mentor who really appreciates the importance of culture and the role it plays in the market: Now
Who are the inhabitants of the markets place? Are they the spiritless calculating robots depicited in so much economy theory? Or are they the heartless money-grubbing corporate executives depicted in telivisions and film who assumes that theft,muder,and enviromental degradation are all part of good business.