Saudi Arabia Mobility as a Service Market Overview

Market Size in 2024 : USD 66.82 Million

Market Size in 2033: USD 527.29 Million

Market Growth Rate 2025-2033: 25.80%

According to IMARC Group's latest research publication,"Saudi Arabia Mobility as a Service Market Size, Share, Trends and Forecast by Service Type, Transportation Type, Application Platform, Propulsion Type, and Region, 2025-2033", The Saudi Arabia mobility as a service market size reached USD 66.82 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 527.29 Million by 2033, exhibiting a growth rate (CAGR) of 25.80% during 2025-2033.

Three Growth Factors Driving the Saudi Arabia Mobility as a Service Industry

• Rapid Urbanization and Traffic Congestion

Saudi Arabia’s cities like Riyadh, Jeddah, and Dammam are growing fast, with urban populations swelling as more people move to these hubs for work and lifestyle opportunities. Over 14.9 million vehicles are registered in the Kingdom, clogging roads and pushing demand for smarter transport solutions. Mobility as a Service (MaaS) platforms, which integrate ride-hailing, public transit, and car-sharing into one app, are easing this strain by offering seamless alternatives to private car use. The government’s Vision 2030 plan fuels this growth by investing in urban infrastructure, like metro systems and smart city projects such as NEOM. These initiatives encourage MaaS adoption by creating connected, tech-driven transport networks that make it easier for people to ditch their cars and navigate cities efficiently.

• Government Support Through Vision 2030

Vision 2030 is a game-changer for Saudi Arabia’s MaaS industry, as the government pours resources into diversifying the economy and modernizing transport. Investments in digital infrastructure, like 5G networks and smart city tech, create a strong foundation for MaaS platforms to thrive. The Ministry of Transport is rolling out policies to streamline ride-hailing and promote eco-friendly options like electric vehicles (EVs). For example, the Saudi Public Transport Company (SAPTCO) is expanding its fleet with EV buses, aligning with sustainability goals. These efforts make it easier for MaaS providers to integrate multiple transport modes, from buses to e-scooters, into one user-friendly platform. By reducing red tape and boosting tech adoption, the government is creating a fertile environment for MaaS companies to grow and innovate.

• Rising Smartphone Penetration and Digital Adoption

With millions of Saudis using smartphones daily, the country’s tech-savvy population is a major driver for MaaS growth. Over 95% of the population has access to mobile internet, enabling apps like Uber and Careem to flourish. These platforms let users book rides, plan routes, and pay digitally, all from their phones. The government’s push for digital transformation, including mobile apps for public services, aligns with this trend. For instance, Careem recently expanded its services to include bike-sharing and delivery in Riyadh, capitalizing on the digital boom. Younger Saudis, especially, are embracing these platforms for their convenience and flexibility, driving demand for integrated transport solutions. This digital shift is making MaaS a go-to choice for getting around in Saudi Arabia’s bustling cities.

Three Emerging Trends in the Saudi Arabia Mobility as a Service Market

• Rise of Female Drivers in Ride-Hailing

Since Saudi Arabia lifted the ban on women driving in 2018, the MaaS industry has seen a surge in female drivers joining ride-hailing platforms like Careem and Uber. Thousands of women have signed up, with Careem reporting that over 10,000 female drivers are now active in the Kingdom. This trend is empowering women economically while meeting the growing demand for gender-specific transport options, as many female passengers prefer female drivers for safety and comfort. Companies are supporting this by offering training programs and flexible schedules tailored to women. The government’s Vision 2030 reforms, which promote women’s workforce participation, further fuel this shift. This trend is reshaping the ride-hailing landscape, making MaaS more inclusive and appealing to a broader user base in Saudi Arabia.

• Integration of Electric Vehicles and Sustainability

Sustainability is taking center stage in Saudi Arabia’s MaaS market, with a push toward electric vehicles (EVs) and eco-friendly transport. The government’s goal to power projects like NEOM entirely with renewable energy is driving MaaS providers to adopt EVs. For example, Uber has partnered with local firms to introduce electric cars in Riyadh, while SAPTCO is rolling out EV buses across major cities. Over 1,000 EV charging stations are planned nationwide to support this shift. MaaS platforms are integrating these green options into their apps, letting users choose low-carbon transport like e-scooters or EV rides. This trend aligns with Saudi Arabia’s environmental goals and attracts eco-conscious users, especially younger generations who prioritize sustainability when choosing how to get around.

• AI and Data Analytics for Smarter Journey Planning

MaaS platforms in Saudi Arabia are leaning heavily into AI and data analytics to make travel smoother and more personalized. Companies like Careem use AI to predict demand, optimize routes, and suggest the best transport options based on real-time traffic data. For instance, Careem’s app now offers multi-modal trip planning, combining buses, bikes, and rides in one journey, used by over 2 million monthly active users in the Kingdom. The government’s investment in smart city tech, like real-time traffic monitoring in Riyadh, supports this trend. These tools help reduce travel time and costs, making MaaS more attractive. By harnessing data, providers are creating seamless, tailored experiences that keep users coming back to their platforms for daily commuting and beyond.

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Saudi Arabia Mobility as a Service Industry Segmentation:

The report has segmented the market into the following categories:

Service Type Insights:

• Ride-Hailing
• Ride-Sharing
• Car-Sharing
• Bus/Shuttle Service
• Others

Transportation Type Insights:

• Private
• Public

Application Platform Insights:

• Android
• iOS
• Others

Propulsion Type Insights:

• Electric Vehicle
• Internal Combustion Engine
• Others

Regional Insights:

• Northern and Central Region 
• Western Region 
• Eastern Region 
• Southern Region 

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Future Outlook

Saudi Arabia’s MaaS industry is poised for explosive growth as Vision 2030 continues to reshape the Kingdom’s economy and infrastructure. With urban populations booming and over 14.9 million vehicles on the roads, demand for integrated, efficient transport solutions will only rise. The government’s push for smart cities, like NEOM and Diriyah Gate, will create fertile ground for MaaS platforms to expand, offering seamless connections across buses, ride-hailing, and micromobility options like e-scooters. Investments in 5G and AI will make these platforms smarter, with real-time journey planning becoming the norm. Companies like Uber and Careem are already scaling up, with Careem reporting 2 million monthly users. As sustainability takes priority, EV adoption will accelerate, supported by plans for 1,000+ charging stations. By aligning with national goals, MaaS is set to redefine mobility in Saudi Arabia.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

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