Three Ways of Selling Everyone Should Know
This is the straightforward, feature-focused way most people start with selling. You lay out the facts: what the product or service is, how it works, its key benefits, and the price. It's like reading a spec sheet—clear and informative, but it only goes so far because it doesn't tap into emotions when to use it: For simple transactions or when buyers already know what they want.
Tip: Keep it concise to avoid overwhelming the buyer, and always tie features back to real value.Storytelling: Go beyond specs by sharing stories of real people who've succeeded with your offering. Think case studies, testimonials, or "before-and-after" narratives that paint a vivid picture of transformation. This helps buyers envision themselves in the story, making the sale feel personal and aspirational. When to use it: When building trust or dealing with sceptical audiences who need proof.
Tip: Focus on the emotional journey—frustrations overcome, goals achieved—to spark imagination.Listening Often overlooked, this is the most powerful: Start by asking questions and truly hearing the buyer's story. Uncover their challenges, dreams, and pain points before you say a word about your solution. Empathy turns selling into solving, making people feel understood and valued . When to use it: In every conversation, especially complex or high-stakes sales.
Tip: Resist the urge to pitch too soon; reflect on what you hear to build rapport.
Be persistent
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Original post by @dobartim
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@dobartim, this is gold! Your breakdown of selling techniques is spot-on, especially highlighting the power of storytelling and, crucially, active listening. So many people skip right to pitching, but you nail the importance of understanding the buyer's needs first. The "features vs. feelings" perspective is so relevant in today's market.
I love how you've made these timeless principles so accessible and actionable. This is a must-read for anyone looking to improve their sales game, whether they're selling a product, service, or even just an idea.
What's been your personal experience with using these methods, and which do you find the most effective in practice? I am going to resteem this to my followers. Keep creating content like this!