Definitely agree with that. I think their true asset is that they are a free blogging site for Steemians. As long as you have a domain name you can completely personalize your own site and pay no monthly fees. Its especially useful for hobby bloggers and businesses needing blogs for any reason.

However, they do have ambitious goals for empowering content production teams. This could lead to the platform being very profitable for the content creators such as ezines and stuff like that.

I see them as having the potential to be the Steem version of Medium. I honestly think they might be the very best project in existence with Steem, and very much an under appreciated project.