Yea I think eventually users need to be getting part of the advertising revenue. Steemit,Inc is in a tough spot, they have to pay the developers otherwise they will quit, but they don't have anything to pay them with unless they sell steem, which further drives down prices and makes them have to sell even more steem down the road. It's not sustainable. Generating revenue via advertising is the lesser of two evils, though perhaps once (if) this place gets bigger, perhaps they can use excess revenue to buy up steem and burn it, or come up with some other way of giving that ad revenue back to the people that are actually responsible for generating it.