It has a lot of implications for marketing Steem. I don't think it is quite like social media platforms like facebook and twitter. I think it is more about a new infrastructure that will help people/communities/businesses achieve what they want to do or the society they want to see.
I didn't get to have any conversations about tokenisation, although @exyle was talking about it yesterday as part of his vlog about why he hasn't powered down in three years, but I think this is part of what we need to get to grips with.