To be honest, the price is ok for me. It's not the reason I would not buy it though. For me, any new wearable with less than a week of battery lifespan, it's not worth buying. I will never buy an apple watch for that reason (until they meet the requirement). And I am a valuer of apple "software". Hardware is all the same (almost).

Otherwise, this watch looks nice, feels nice and its less expensive than my Fitbit... so great! =)