A must have for every "futuristic" bedroom. But how many of us have futuristic bedrooms?

I do like the aesthetics of this bed, but it screams 'marketing ploy' to me. Yes, it looks futuristic, and cool. The nice lighting will further add to the "futuristic" feel, and it will look amazing in a boutique/spa style room.

I don't like giving negative feedback, but essentially, all you have is a bed, with a futuristic looking outer shell, some LED lights and an iPod. It's not exactly revolutionary. There's no pricing information on their website that I can find, but I'm pretty sure this will be priced high - very high.

With a little innovation, this could've been an amazing product (which is what I was assuming when I saw it).

A built-in sleep tracker, the use of colour psychology in determining different light colour for sleeping and waking (your body reacts differently to blue vs yellow light). A sound system more advanced than a built-in iPod - looking at sleep research in white noise, or NLP, or meditation.

Even if it offered the latest in mattress technology - hypo-allergenic, body-heat regulating, anti-roll kinda specs.

It just seems that this could've been so much more than it is - an amazing, futuristic looking bed.

Good hunting, and I'm sure some will love it, but I would've liked to see them pushing the tech forward.