Pros:

• i'm about that mesh networking life.
• range seems good and it's hyper niche who would use it
• encryption is key, hope it's fast too.
• looks to simplify mesh networking.

Cons:

• will the company be around in a few years time?
• will it work standalone, do i have to use with my phone? what if that's flat?
• better kit exists on the market with a better pedigree (support, legacy, name)