Most people do not have time to read or invest much time in posts with all the content created every second. If you want to get info out, I feel like you have to do it in short posts that capture peoples interest. A quick post and a link to more detail if the reader wants to continue. We may not like it, but just think about sound bites that get you interested. I mostly post photos and I feel like they speak on their own. If anyone has more questions I answer them in the comment section.