The way that I personally look at it, this is just yet another social media site and people create content on Facebook, Twitter and now even YouTube without any monetary reward, so I just do what I do there over here. Best strategy. The issue arises though with most people when there is money to be made in using the platform they'll do anything to game the system to their favor, including using bots.

Take ViewBotting on YouTube for example, was very common about 10 years ago.