Interesting. Like you, I don't have the technical know-how that a developer or programmer would. My strategy has simply been to use the platform as it was intended; create authentic content and reward others for doing the same thing. I'm also powering up all of my earnings to show my belief in the platform.
I just figured out the powering up thingy, and attempted a little today. I just don't want something great to flop because we were satisfied with our achievements.