I dropped cable in 2000, cuz my kids were geniuses, and this forced them to - gasp! - read books for entertainment.

Worked great, albeit my secondborn, particularly, hated me for about three years because of it.

When he began to actually appreciate being a reader was when I enrolled them in public school, as he discovered that learning fractions from reading a tape measure actually had put him at the top of his class (in a pretty good school) even though he had never even seen a math textbook before.