the 7 success principles of steve jobs

In anticipation of iSteve's biography of Steve Jobs, and having written a quick brief summary of his life, we can learn the seven rules of success that were his companion.

Steve Jobs' creations touched almost all aspects of life, computers, movies, music, cell phones, and as a teacher in communications can learn that dumping can actually inspire entrepreneurs.

Carmen Gallo, author of several books on Steve Jobs, recently wrote Steve Jobs' Secrets of Being a Life Style Schoolteacher taught by Steve Jobs and cited seven rules and principles for success that any of us

1 - Do what you love

Steve once said, "People can passionately change the world" and asked him about advice he could give to entrepreneurs. "I'll work as a waiter or anything until I know what he really wants," he said.

2 - Put your influence in the world

Jobs was a strong believer in his vision, asked Pepsi chairman John Sculley, "Do you want to spend your life selling local water or do you want to change the world? "He invited him to join Apple and strongly believed his vision and his company to the point of urging Pepsi to join Apple.

1. Make relationships

Jobs once said that creativity is by tying things up. He meant that people with a large background of life experiences could often see things that others would miss. He had taken a line teaching lesson he never used in his life until he started designing a Mac. Jobs traveled to India and Asia and studied design and hospitality, do not live in a bubble, connect ideas from different aspects

4 - Say no to a thousand things

Jobs was proud of what Apple chose not to do and was proud of what Apple chose to do. When he returned to Apple in 1997, the company received 350 products and reduced them to 10 products in just two years, and the question why? So that the best team puts each product

5-Different crazy experiments

Jobs tried to put innovation into the customer service experience when he first came to the idea of ​​Apple stores. "It's going to be different from just putting the boxes up. The stores will be rich in life. Everything about the experience you will have through your Apple shopping is meant to enrich your life and create a passionate connection between you and Apple's brand.

This explains the thousands of stores in front of the stores as soon as new products are sold, so that the first iPhone 4S got an Australian person who needed to stand 80 hours in front of the store to keep his role

1. Submit your main message

You can have the greatest ideas in the world, but if you can not communicate your ideas to others, they become worthless. Jobs was the best to tell stories about his company, instead of simply presenting a presentation like most people. He was telling, teaching, inspiring and entertaining all those present

1. Sell dreams, not products

Jobs stole consumer fantasies because they understood what they really wanted. They understood that the Tablet PC would not have the consumer's imagination if it was too complicated. The result was a single button on the front of the iPad, very simple. Even a two-year-old baby can use the device. The consumer does not care much about the producer, cares more about himself, his hopes, his ambition. Jobs told us that if you can help your client reach his dreams, you will win them

There is a story that summarizes Jobs' career at Apple, summoning one of the executives responsible for setting up the Disney store, summoning Steve for his advice and advising him to dream big. I think it's the best advice she left us. Pay attention to the genius in your madness. Be confident and confident in your abilities, believe in your vision and vision, and constantly prepared to defend those ideas.