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RE: Freelancing in the Tabletop RPG Industry
Yeah, I hear you. I've only published some D&D 5E eProduct on DriveThru. So much new stuff comes out now, that anything I produce gets shoved off the front page of "new products" within about 4 hours, so never had a chance to build any brand recognition or buzz or anything. I'm finishing up a couple projects, but not sure if I want to bother with producing any actual new game projects.
I'm not sure if there's a huge difference between DM's Guild and the more traditional DriveThruRPG in terms of marketing effectiveness, but I think that it might be a little more generous with regards to that.
Of course, from a market perspective I also try to release standalone games, which I think just benefit from a draw in interest from the "oh hey, I want a new game" crowd and also more likely to result in people looking at multiple different products (as opposed to a lot of the daily content creations that are really small and tend to be more niche; users don't need five 101-item lists that often).