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RE: The future of entertainment: Interactive Television
Actually, there is one scene very early on when Stefan has to choose between to type of cereals and it doesn't make any difference - not much of a spoiler, there's much more to the movie.
However, I don't think they could pull that more than once, as the viewers would get irritated if none of their choices mattered.
If you spread the hollow choices out enough, they're fine with it. Once every four years works.